TL;DR: Vehicle manufacturers operating in Indiana—including those that produce or modify motor vehicles—are required to post a $25,000 Vehicle Merchandising Surety Bond. This bond, mandated by the Secretary of State’s Auto Dealer Services Division, ensures manufacturers comply with state laws under Indiana Code Title 9, Article 32. It protects consumers and the state by covering penalties, fees, or damages arising from regulatory violations or unethical practices.
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Introduction
Indiana Vehicle Merchandising refers to the regulated business activities including the sale, lease, auction, or wholesale of motor vehicles in the state, as controlled by the Indiana Secretary of State’s Auto Dealer Services Division under Indiana Code Title 9, Article 32. To operate legally, new or used automobile dealers, wholesalers, automotive auctioneers, and certain specialized vehicle vendors must get the necessary Vehicle Business License, as well as meet bonding, facility, and compliance criteria. The system is intended to safeguard customers, ensure fair trading practices, and uphold integrity in Indiana’s motor vehicle industry.

Explanation: Indiana Auto Dealer Bond
The Indiana Auto Dealer Bond is a surety bond mandated by the Indiana Secretary of State – Auto Dealer Services Division for individuals or businesses seeking to obtain or renew a motor vehicle dealer license in the state. This bond acts as a financial guarantee that the dealer will operate in compliance with Indiana Code Title 9, Article 32, which governs the sale, transfer, and financing of motor vehicles.
Its primary purpose is to protect consumers and the state from financial harm caused by a dealer’s misconduct, such as:
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Failing to provide valid vehicle titles
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Misrepresenting a vehicle’s condition
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Not paying required taxes or fees
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Breaching sales contracts
If a dealer violates state laws or engages in fraudulent or unethical practices, an injured party can file a claim against the bond. The surety company may then compensate the claimant up to the bond amount—currently $25,000 for most dealer types—after which the dealer is responsible for repaying the surety.
Read our Indiana Special Fuel License Bond.

Process of Getting the Indiana Vehicle Merchandising Bond
The Indiana Vehicle Merchandising Bond is a surety bond needed by the Indiana Secretary of State’s Auto Dealer Services Division for certain vehicle-related company licenses under Indiana Code Title 9, Article 32. The following is the step-by-step procedure to obtain it:
Determine Your License Type
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Identify whether you are applying as a new motor vehicle dealer, used motor vehicle dealer, wholesale dealer, motorcycle dealer, automotive auctioneer, or other vehicle business requiring the bond.
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Most dealer categories require a $25,000 surety bond.
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Select a Licensed Surety Bond Provider
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Choose a bonding company authorized to issue bonds in Indiana.
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Complete the Bond Application
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Provide business details: legal name, address, ownership structure, license type.
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Undergo Credit and Background Check
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Surety companies assess your financial stability and credit history to determine your risk level.
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Higher credit scores usually lead to lower bond premium rates.
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Receive Bond Quote and Pay Premium
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Premiums are typically % of the bond amount depending on creditworthiness and financial background.
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Conclusion
The Indiana Vehicle Merchandising Bond is a necessary licensing requirement that protects customers and the state by ensuring that vehicle dealers and related businesses operate ethically and in accordance with Indiana regulations. By obtaining and maintaining this bond, license holders exhibit financial responsibility, enhance customer trust, and protect their legal authorization to perform car retailing activities in the state.
See our Indiana DOT – Single Highway Permit Bond.

Frequently Asked Questions
How long is the bond valid?
The bond remains valid as long as the license is active, but it must be renewed annually along with the vehicle business license.
What happens if a claim is filed?
If the license holder violates the law, the surety company may pay out damages up to the bond amount, and the bonded party must reimburse the surety for any payouts.
Can the bond be transferred to another business?
No. The bond is issued specifically to the named licensee and cannot be transferred to another owner or entity.
What happens if the bond lapses?
If the bond is canceled or expires, the license may be suspended or revoked until a new bond is filed.
Can I get a bond with bad credit?
Yes. Many surety providers issue bonds to applicants with poor credit, though rates may be higher and additional documentation might be required.
