The Brand Constructors have recently posted about taking a look at what happened this past year and learning from it so that you can create a better 2014. The write:
I believe in looking toward the future and what better time to do that than the end of the year. We can not forget where we’ve been and more importantly the mistakes we’ve made. One of the best lessons I learned growing up was to learn from my mistakes. Even better, learning from others mistakes.
Maybe you didn’t make a mistake this year. Ask yourself, was 2013 as good as it could have been? If the answer is no; what are you going to do differently in 2014? Remember, Einstein’s definition of insanity is repeating the same action and expecting different results. This is something I see across the board in the construction industry in regards to marketing. Executives complain profits are down, they’re getting beat on bids, and the company is struggling. My first question is, “What are you doing about it?” I usually follow up with, “How long have you been doing that?”
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